| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | Over the last few weeks, borders and restrictions have started to ease in many of Australia’s states and territories. To help navigate the various restrictions, the Australian Government has released the COVID-19 Restriction Checker which provides advice on social distancing measures and travel arrangements in each state and territory. It was also great to receive the news last Friday that Australia and New Zealand will be hosting the 2023 Women’s FIFA World Cup. The tournament will take place between 10 July and 10 August in 2023. This is a huge boost for Australia’s tourism industry and something we can all look forward to. This week on our webinar we will be joined by Geoff Culbert, Chief Executive Officer of Sydney Airport, who will be sharing insights on how Sydney Airport is facing coronavirus; James Thornton, Chief Executive Officer of Intrepid Group, who will be talking about how Intrepid is adjusting its model, and about their focus on sustainability, and Quentin Long, Managing Director of Australian Traveller, will update us on the latest trends in travel media. The webinar will take place this Friday 3 July at 11am. Register here. Phillipa Harrison | | | |
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| | | | | Domestic Visitor Profiles | | Tourism Research Australia has released a series of Domestic Visitor Profiles that focus on the different demographics and activities of domestic overnight visitors. This information will help tourism operators better understand the needs of the diverse domestic market and support informed planning and marketing decisions. Read the profiles here. |
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| | | | Market briefings open for registration | | Tourism Australia is hosting eight virtual market briefings over the coming weeks. The briefings will be hosted by the regional teams and cover Tourism Australia’s priority markets including Australia. Each briefing will include a regional market update, current market sentiment, consumer behaviour and key distribution insights. For more information and to register, visit the Market Briefings website. |
| | | Business Events Boost Program open for applications | | Applications are now open for Tourism Australia’s new Business Events Boost Program supporting industry-led marketing and distribution activity to help kick-start domestic business events. Managed by Tourism Australia’s dedicated business events unit, Business Events Australia, the program will fund projects that have the potential to influence domestic decision makers or convert new domestic business events. Applications close on 30 September 2020. For full details see the Business Events Boost Program Prospectus. |
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| | | Industry webinar series in South East Asia | | The Aussie Specialist team in South East Asia is rolling out a series of webinars featuring state and national tourism operators to engage with Aussie Specialists and product planners in Singapore, Malaysia and Indonesia. The twice weekly sessions connect the Australian industry with the trade in region to update them on latest product developments. At the same time, participants can also engage with operators through a quiz as well as a question and answer session. The series drew an audience of 1,000 participants from around the region in the first week and continues until the end of July. |
| | | Australian Traveller partnership | | Tourism Australia partnered with Australian Traveller Magazine on their ‘100 Ways to Holiday Here This Year’ special edition released last week. This special edition is a celebration of the amazing adventures to be had within each state and territory and aims to inspire Australians to experience the best of their country. The magazine comes with a beautifully illustrated wall map that profiles the ‘100 Ways to Holiday Here This Year’. Consumers can access the content online here and purchase hard copies from newsagents or direct from the Australian Traveller website. |
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| | | | | | | | Expedia Group Revive and Relief Program | | Expedia is committing $400 million to help partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts. Expedia Group’s recovery program focuses on destination recovery and property-level relief designed to help independent and chain hotels rebuild their business and optimise cash flow. For each property that participates in the program, the company will reinvest 25 per cent of the compensation earned in 2019 from the property into marketing credits for use with Expedia Group. The company is also reducing its compensation on all new bookings made within the three-month program period, regardless of the actual stay dates. Lastly, Expedia Group is extending payment terms for Hotel Collect bookings to 90 days to provide additional financial relief. Watch a short video and view the flyer to learn more. |
| | | Aviation conference a post-COVID first | | The Centre for Aviation Australia Pacific Aviation Summit will be held in Adelaide from 5 to 6 August 2020. The hybrid event will be the Australia Pacific’s first aviation event since the onset of COVID-19 and will include a new virtual component live streaming local and international speakers. Delegates can join virtually or in person. Supported by the South Australian Tourism Commission and Adelaide Airport, Australian based speakers include Virgin Australia Chief Executive Officer and Managing Director, Paul Scurrah; Tourism Australia Managing Director, Phillipa Harrison; and the Australian Chamber – Tourism, Executive Chair John Hart. International guest speakers include Scoot Chief Executive, Campbell Wilson; and Japan Airlines Vice Chairman, Tadashi Fujita. Further details and early bird registrations are available here. |
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| | | | | Helping South Australian tourism businesses reopen with confidence | | The South Australian Tourism Commission, in partnership with South Australian-owned business Health Safety Environment Australia, has developed a free 30-minute online COVID-19 Awareness Training program. The COVID-19 Awareness Training is designed to assist businesses to reopen with confidence as the state works to reboot its $8.1 billion visitor economy. Nearly 3,500 South Australian tourism and hospitality workers have undertaken the training so far, learning how to prevent and control the spread of COVID-19 and give customers “COVID clean” confidence. For more information, including to access the course, see here. |
| | | ‘Tick off your North West Bucket List’ campaign | | Australia’s North West is enticing West Australians to Wander Out Yonder with a COVID-19 recovery campaign that aims to capitalise on the region’s ‘bucket list’ status with travellers. Wander Out Yonder is the current Tourism Western Australia’s intrastate campaign. Now that the State’s internal borders are open, the ‘Tick off your North West Bucket List’ campaign targets West Australian travellers and encourages them to add the Pilbara and Kimberley regions to their bucket lists and tick them off now. The campaign highlights the region’s iconic destinations and experiences. The campaign is supporting local tourism operators who are struggling financially due to COVID-19 by primarily driving direct bookings through the australiasnorthwest.com. |
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| | | | | | | The spiritual heart of Australia reopens to guests | | Australia's largest integrated resort, Ayres Rock Resort will be re-opening on 1 August with a new look for guests. Bringing forward the completion of an extensive $50 million refurbishment of the resort has included upgrades to Sails in the Desert, The Lost Camel and the campground as well as improvements to the airport infrastructure. Travellers will also be welcomed back with special offers and discounts. Travellers wanting to explore Central Australia’s extensive range of activities in and around Uluru-Kata Tjuta National Park can book online now. Desert Gardens Hotel and the Outback Pioneer Hotel will remain closed. More information can be found online. |
| | | New experience for Qantas Founders Museum | | Qantas Founders Museum is celebrating the airline’s centenary year with a new experience that will open to the public on 1 July alongside the museum’s public reopening. The new Luminescent Longreach is a spectacular night time light and sound experience designed to entertain and educate guests about the airline’s history. The show projects onto 635 square metres of Boeing 747 which has been converted into a high-tech 3D canvass in the museum’s new Airpark precinct. Learn the story of Australia’s national airline and how it began in Western Queensland in 1920 with a visit to the not-for-profit museum in Longreach, Queensland. Tour numbers are limited, and guests are encouraged to book online in advance of their trip. |
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| | | | | Monarto Zoo opens with new Tasmanian Devil joeys after breeding program success | | Keepers at Monarto Safari Park in South Australia are celebrating a record breeding success for the region’s critical Tasmanian Devil breeding program alongside the park’s reopening on 29 June. During the park’s closure, 10 Tasmanian Devil joeys were born to nine females as part of the park’s breeding program – the highest recorded number at the site during a single season. A number of the devils that are bred at Monarto Safari Park will eventually join wild, disease-free populations of the species on Maria Island in Tasmania. Guests can meet Monarto Zoo's newest Tasmanian Devil joeys and other animals such as lions, rhinos and giraffes by planning a visit and pre-purchasing a ticket online now. |
| | | Kick back with Seven Mile Brewing Co’s new Koala Larger | | Seven Mile Brewing Co. has partnered with Byron Bay Wildlife Hospital to create a new limited-edition series of wildlife inspired beer. Starting with a refreshing ‘Koala Larger’ - a crisp, floral, lager with notes of lemon myrtle - $2 from every can sold will go towards funding a new mobile wildlife hospital which will aim to facilitate immediate help to native animals in distress. Now available to purchase at the Ballina based brewery and online, thousands of cans of the new Koala Larger have already been sold – raising much needed funds for the Byron Bay Wildlife Hospital. The family owned and operated Seven Mile Brewing Co. recently reopened and is welcoming guests back to its taproom every Friday-Sunday with takeaway also available. |
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| | | | | | NEWS IN BRIEF | | Virgin Australia's administrators have entered into a sale agreement with Bain Capital, read more here. | | | Qantas has announced the grounding of up to 100 aircraft for up to 12 months, including most of the international fleet, along with a series of other changes. | | | Australia and New Zealand will host the FIFA Women’s World Cup in 2023. | | | Regional Express will deploy up to 10 narrow-body jet aircraft to service Brisbane, Sydney and Melbourne from March 2021, read more here. | | |
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