| | Aussie Specialist Program relaunches in New Zealand The award-winning Aussie Specialist Program has relaunched in New Zealand providing a dedicated free online training resource for frontline travel sellers. The updated website has been designed to equip agents with information about regions, destinations and experiences within Australia. Tourism Australia Managing Director John O’Sullivan said with repeat visitation already above 90 per cent, a key objective in relaunching the program was to help New Zealand agents sell more Australian business and introduce Kiwi travellers to less familiar destinations and experiences. “We need to equip frontline sellers with fresh itinerary suggestions and new news to keep Kiwi travellers coming back for more,” he said. |
| Australia showcased on popular American TV talk show Australia’s food and wine, wildlife and sporting experiences will feature on ‘Late Night with Seth Meyers’ this week, a popular American talk show. The segment, presented by comedian Amber Ruffin, will feature Friends of Australia Jessica Mauboy, Matt Wright and Ben Shewry, along with AFL player Matthew “Richo” Richardson and Monalto chief winemaker Simon Black. On the show the stars share some uniquely Australian experiences including cuddling koalas, sandboarding and spotting dolphins on Kangaroo Island as well as visiting The Rooftop Cinema and Bar and trying out AFL in Melbourne and wine tasting in the Mornington Peninsula. |
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| Australia’s ‘bottom end’ showcased on National Geographic Aussie News Today anchor Nick “Honey Badger” Cummins has filmed a new National Geographic Channel program exploring Australia’s ‘bottom end’ from the Eyre Peninsula in South Australia to Margaret River in Western Australia. Supported by Tourism Australia, the special program ‘Meanwhile in Australia’ sees the Honey Badger meet Australian characters such as conservationist and Friend of Australia Brinkley Davies during his journey. The program is available to view on National Geographic’s app. |
| Australian experiences on show at SXSW festival in Austin Thousands of visitors to the SXSW Festival in Austin, Texas last week were able to experience the inaugural AUSTRALIAHouse as part of Australia’s ongoing G’Day USA activities. Tourism Australia collaborated with Austrade and Australia’s Department of Foreign Affairs and Trade on AUSTRALIAHouse which presented the very best of Australian tourism, innovation, film, music, food and wine. Tourism Australia Managing Director John O’Sullivan said the SXSW theme exploring ‘what next’ presented the perfect opportunity to pitch Australia to high value American travellers. |
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| New Expedia campaign in the US As part of the ongoing Dundee-inspired campaign activity in the US, Tourism Australia has partnered with Expedia on a new promotion to help make it easier for Americans to plan and book an Australian adventure. The Expedia campaign, which runs until April, provides destination highlights along with flight and hotel offers and an interactive quiz to help people plan and book their trip. The campaign is in partnership with Visit Victoria, Tourism and Events Queensland, Tourism Western Australia and Tourism Northern Territory. |
| Routes Asia 2018 held in Brisbane More than 1000 airline, airport and tourism delegates from 100 countries attended Routes Asia 2018 in Brisbane this week to discuss new and existing air services. At the Routes Asia 2018 Marketing Awards Adelaide Airport won the ‘4 to 20 Million Passengers’ category and Townsville Airport was highly commended in the ‘Under 4 Million Passengers’ category. Australia's Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, and Assistant Minister for Trade, Tourism and Investment, the Hon Mark Coulton MP, welcomed the event. |
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