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28 September 2022
TOURISM AUSTRALIA UPDATE

Earlier this week Tourism Australia kicked off Australia Marketplace Japan and Korea 2022, with the event taking place in Seoul, South Korea from 26 to 27 September and Tokyo, Japan from 29 to 30 September. As we rebuild international tourism to Australia, events like this are critical in bringing together Australian industry to meet face-to-face with key travel buyers.

In great news from this part of the world, last week, the Japanese Government announced from 11 October Japan will allow visa-free, independent tourism and abolish its daily arrival cap. Allowing for friction free travel both ways is fantastic news for rebuilding visitation to Australia from another key market. Hong Kong also announced, starting this week, hotel quarantine and PCR testing is no longer required when arriving into Hong Kong which is great news for returning travellers.

Yesterday marked the United Nations World Tourism Day 2022 with the theme of “rethinking tourism”. As travel restrictions continue to end, there has never been a better time to reflect on what lies ahead, and there has never been a better time to get ready to take on the international competition - something we are getting ready to do with the launch of our new campaign coming in October – so stay tuned!

Finally, as we prepare for the campaign launch, we are making some changes to our corporate website. Tourism.australia.com will be offline tomorrow, Thursday 29 September as the changes are rolled out.

Phillipa Harrison

Sustainable travel film launches on World Tourism Day
Sustainable Travel International has produced a short film on Australia, supported by Tourism Australia and Tourism Tropical North Queensland. The 7-minute documentary-style film looks at just a few of Australia’s sustainable travel stories in action. Watch the film here.
Tourism Australia Activity
Spotlight on India
This week, ‘Spotlight on the Regions’ features a video update from Nishant Kashikar Tourism Australia’s Country Manager, India. Nishant shares his insights and observations from the Indian market, as well as updates on key stakeholders and activities to keep Australia front of mind in market. Watch the update here.
Australia on show at JATA Tourism Expo Japan
Tourism Australia hosted an Australia stand at the annual JATA Tourism Expo Japan at Tokyo Big Sight from 22 to 25 September. Japan’s largest B2B and B2C tourism conference, exhibition and workshop event attracted 12,200 visitors who had the opportunity to experience Australia’s wildlife and aquatic and coastal experiences through an integrated exhibition featuring Tourism Australia’s 8D Audio Escapes. Tourism Australia was joined by Tourism and Events Queensland, Visit Victoria, Tourism Western Australia, and Destination New South Wales.
Tourism Australia wins at TTG Awards
Tourism Australia has been recognised at the Asia-Pacific TTG Travel Awards in Bangkok, Thailand last week. In the Outstanding Achievement Awards category – the only non-voting segment of the awards, with winners determined by TTG’s editorial team for their remarkable contributions to the industry – Tourism Australia was awarded the Best Travel Marketing Effort award for its efforts across both leisure and business events. Read more about the awards and winners here.
New immersive experience Our Country launches today
Tourism Australia is the global presenting partner for Australian Geographic Our Country Immersive Experience - a first of its kind event for Australian Geographic which will use large format multi-screens to take its audience into the beating heart of Australia’s vast wilderness. The new immersive experience was announced today and will launch its global premiere in Sydney on 19 November 2022 at the International Convention Centre (ICC) Sydney and then tour internationally in the coming years. Tickets for the experience will be available from 6 October 2022. Find more details here.
Tourism Industry News
2022 Australian Regional Tourism Convention
The 2022 Australian Regional Tourism (ART) Convention will be held in Ballarat, Victoria, from 10 to 12 October. The convention will provide a forum to discuss, debate and investigate solutions to issues, challenges and opportunities facing regional tourism. In 2022, ART will also be hosting the Agritourism Conference, a one-off event bringing together the agricultural and tourism sectors to unearth authentic regional Australian stories, and to better understand the opportunities and barriers of agritourism and development. View the 2022 ART Convention Program. View the Agritourism Conference Program.
ATEC and Tourism Australia 'Host' trade engagement platform
Buyers are invited to register for the Australian Tourism Export Council (ATEC) and Tourism Australia’s ‘Host’ trade engagement platform. ATEC together with Tourism Australia recently ran a ‘Host’ market specialist training series to ensure product are ready to welcome and service Indian, Indonesian and Muslim visitors. The platform gives buyers the opportunity to view seller profiles including videos and brochures and the connect with sellers in the ‘Meeting Hub’. Find out more and register here.
Australian Stories
East coast to welcome luxury superyacht for summer
Ocean Alliance is launching the stunning superyacht AIX onto the Australian charter market. AIX, built by renowned Italian shipyard Sanlorenzo, offers innovation rarely seen on a 45m superyacht. Accommodating 10 guests over five cabins, with the master cabin designed as a private apartment of 147 square meters. Organised over three levels with indoor and outdoor areas offering direct access to her foredeck pool. She is the ultimate charter yacht for guests as they enjoy her 100-square metre beach club connecting to the ocean via three floating platforms. AIX will arrive in December and is available for charter along the Australian East Coast.
New AGNSW building opens in December with immersive local & international work
The Art Gallery of New South Wales (AGNSW) has unveiled the exhibitions and collection displays that will launch the redeveloped precinct on 3 December. The AGNSW has announced that Argentinian artist Adrin Villar Rojas will develop The End of Imagination work which will be housed in a 2,200sqm underground gallery known as the Tank, located on the lowest level of the new building. The expanded art museum features a SANAA-designed building and the existing late-19th-century building which are now connected by an art garden. The opening program, featuring works by more than 900 Australian and international artists, will be free to visitors.
Talisker Whisky enlist Josh Niland for Scottish-seafood pop up experience
Over two days in October, Talisker Whisky is launching a restaurant in the wild created by chef Josh Niland (Saint Peter, Charcoal Fish, The Fish Butchery). The Taste of Talisker will run from 21 to 22 October at the pop-up Talisker's Boathouse on the rugged cliff tops of North Head, New South Wales. Here, Niland will pair a unique, sustainably sourced seafood menu with Talisker whisky. Guests can choose between a three-course seafood menu or a two-hour whisky and bar snacks experience, in a space designed to look and feel like Talisker's iconic Scottish distillery.
Canberra welcomes new weekend outdoor produce market
Canberra is now home to the weekly Little Burley Market. A bespoke foodies and makers market by the beautiful Lake Burley Griffin, the weekend experience is set in the heart of the National Triangle. This beautifully curated gourmet food and artisan market beckons guests to enjoy magnificent views and water's edge relaxation whilst indulging in something tantalising. Open from 9am to 1.30pm each Saturday, the market features everything from multicultural tastes and sweet treats to fresh produce purveyors and oyster shuckers.
NEWS IN BRIEF
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