| As I reported in last week’s Essentials newsletter, we began the roll out of the next instalment of Tourism Australia’s global There’s Nothing Like Australia brand platform. We revealed Ruby, our new Brand Ambassador to the world. Ruby is a CGI-animated souvenir kangaroo, and she is voiced by Australian actress, Rose Byrne. The new campaign invites international travellers to Come and Say G’day and discover the true meaning of an Aussie welcome. On Thursday 20 October, the full campaign will be launched in New York, and you might have seen coverage of the campaign in Australia today. Accompanying Ruby on her journey around Australia is Louie, a CGI-animated toy unicorn, who represents international visitors and is voiced by actor, Will Arnett. Ruby and Louie will be inviting the world to Come and Say G’day, echoing the same friendly invitation first extended by Legend of Australian Tourism, Paul Hogan, in the 1980s. Come and Say G’day reminds the world why There’s Nothing like Australia through use of recognisable and beloved icons, stunning scenery and warm Aussie characters, inviting international travellers to discover the true meaning of an Aussie welcome. After global travel borders being closed for two years, Come and Say G’day will welcome back international travellers in a joyful, creative and unmistakably Australian way. Visitor economies around the world are looking to rebuild as we emerge from the pandemic and that is making the tourism landscape more competitive than ever before, which is why we have made sure Come and Say G’day will cut through and make Australia stand out. To get inspired for this incredible new adventure, consumers are invited to Discover their Australia on Australia.com. Finally, we invite industry to join our next industry webinar at 11am AEDT on Friday 28 October to hear more about the campaign, registration details below. Phillipa Harrison | 