| | Australia celebrates 50 years of tourism marketing at ATE17 |
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| Australia's Minister for Trade, Tourism and Investment, The Hon Steven Ciobo MP congratulated members of the tourism industry as Australia celebrated a milestone of tourism marketing at ATE17.
"This year marks 50 years since the Australian Government first pledged its support for tourism in Australia by establishing a dedicated agency solely focused on marketing our country to the rest of the world as a world-class visitor destination. In May 1967, Prime Minister Harold Holt established the Australian Tourist Commission," said Minister Ciobo. |
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| "Following a Tourism White Paper in 2003, our current federal tourism agency Tourism Australia was born. Since then, our country’s tourism industry has undergone a significant transformation, overcoming many hurdles and shifts in the global landscape to become a $120 billion sector and a key pillar of the Australian economy. While this represents a great achievement, the 50 year anniversary presents a poignant opportunity to acknowledge the hard work of all members of the tourism industry whose contributions over the years have seen us get to where we are today.
“I understand ATE17 was a great success, with record numbers of buyers and sellers and significant business being written. Just one example is the Great Ocean Road Resort, the most requested seller company this year, which reports that Chinese buyers and Inbound Tour Operators are scheduling an additional day on the Great Ocean Road into their itineraries. This will benefit all businesses in that important tourism region.
"I’d like to take the opportunity to thank you all for your continued efforts to grow this important sector of the economy and ensure Australia is a world-class tourism destination." |
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| ATE17 Media Program The ATE17 Media Program commenced on Friday 12 May with presentations by the State and Territory Organisations followed by the official welcome event. ATE International Media Marketplace on Saturday saw 92 international and domestic media meet with 91 exhibitors for one-on-one appointments. International media also participated in pre- and post-familiarisations throughout the state hosted by Destination NSW. |
| ATE Talks Tourism Australia introduced the ATE Talks program for delegates this year providing an opportunity to hear from tourism and digital experts and even a rock star. Over the four days over 500 delegates attended a session on popular Chinese social platform WeChat session, a Q&A with Kirk Pengilly of INXS and presenter Andrew Daddo (pictured) as well as panel discussions on the Great Barrier Reef and Whitsundays. |
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| ATE17 partners ATE17 was hosted in conjunction with host State partner Destination NSW airline partners Virgin Australia and Etihad Airways. Destination NSW offered delegates a selection of offers to experience Sydney and New South Wales tourism products first-hand as well as a Fun & Fitness Program for ATE buyers to enjoy throughout the week. In addition to flying international buyers Down Under for the event and around the country for pre- and post-familiarisation visits, Virgin Australia hosted a Café on the trade show floor and Etihad Airways hosted a Digital Lounge for delegates. |
| International market updates Tourism Australia published profiles on Australia’s 16 core markets and also recorded presentations from its international managers to help Australian tourism businesses prepare for ATE17. In addition, seller delegates had the opportunity to hear directly from Tourism Australia’s international managers at panel discussion sessions on Sunday, the day before appointments kicked off. |
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