| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | Last Friday marked 100 years since construction began on one of Australia’s most recognisable icons, the Sydney Harbour Bridge. This icon of Australia and feat of engineering has not only helped to better connect the people of Sydney/Warrane across the harbour but also has a continuous legacy for our tourism industry and the work we do in promoting our country to the world. Images of our world famous bridge – which have featured in everything from the very first Paul Hogan campaign to Tourism Australia’s latest global campaign, 'Come and Say G’day', have instantly connected our country to the world and in turn inspired millions of people to visit our country. This week marks the third week of the FIFA Women’s World Cup 2023™ tournament, with the competition really hotting up to decide which 16 national teams will progress to the next round. This week we saw the Australian team, the Matilda’s, win 4-0 against Canada which takes them through to the Round of 16 where they will face Denmark. Of course, off the pitch it has been incredible seeing our host destinations really getting behind the event with huge crowds in attendance and demonstrating to the world how Australia really embraces and delivers when hosting these world-class events. While the eyes of the world have been on Australia, our special instalment of our ‘Come and Say G’day’ campaign, Holiday Highlights, has been getting strong traction internationally with more than 22 million views. We’ve also been hosting many media from around the world from key markets such as New Zealand, the UK and USA - helping to create a legacy of publicity for destination Australia. You can read more on some of the activity we have taking place in our key markets below. Last Friday we held our July Industry Webinar and along with an update from me, we heard from Michael Johnson, CEO, Accommodation Australia and Sarah Clark, CEO, Tourism Tasmania. If you didn’t get a chance to attend, you can watch a replay and download the slide deck from our corporate site. Our next industry webinar will be held on Friday 25 August and we will hear from Trade and Tourism Minister, Senator the Hon Don Farrell. Register to attend the August webinar here. Phillipa Harrison | |
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| | | Tourism Australia ACTIVITY |
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| | | | | FIFA Women’s World Cup 2023™ kick-off in Berlin | | Together with the Berlin based Australian and Irish embassies, Tourism Australia kicked off the FIFA Women’s World Cup 2023™ in style supporting the Matilda’s first match against Ireland. The event was held in a Berlin brewery with a large outdoor area and Tourism Australia partners along with guests from the Australian and Irish embassies were welcomed with a typical Australian barbecue. After the match, guests had the chance to score some goals on the ‘Come and Say G’day’ branded soccer wall to win some prizes. The soccer wall will remain in place for the qualifying games of the German team. |
| | | Inviting the world to 'Come and Say G’day' in Japan | | To celebrate the FIFA Women’s World Cup 2023™ currently being held in Australia and New Zealand, in Japan Tourism Australia has launched a special instalment of our global ‘Come and Say G’day’ campaign. Campaign signage has been installed in front of the Australian Embassy in Tokyo and will remain in place for the duration of the tournament. The signage features Tourism Australia’s ‘Come and Say G’day’ iconic Sydney Harbour view as well as young Indigenous football players on a Gold Coast beach, together with Tourism Australia’s brand ambassador, Ruby the souvenir kangaroo. |
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| | | | | Tourism Australia and Qatar Airways host Trade and Media Partners in Dublin | | Tourism Australia partnered with Qatar Airways in Dublin and Ireland recently to showcase Australia to key trade and media partners. Tourism Australia’s message was one of resilience and of how Irish visitor arrivals into Australia have rebounded significantly since borders opened. Ireland is one of the fastest international markets to rebound back to 2019 numbers. The working holiday visa uptake from the country was a standout message with visas issued now exceeding 2019 levels. The Australian Ambassador to Ireland, the Hon Gary Gray, attended along with senior figures from the Irish key distribution partners and trade media. |
| | | Tourism Australia invites England Super Fan to First Women’s World Cup | | With fans from all over the world tuning in to the FIFA Women’s World Cup 2023™ this month, Tourism Australia extended a warm invitation down under to England fan favourite and social media sensation, Andy Milne. Widely known as ‘That World Cup Guy’, Andy shot to internet fame during the 2022 World Cup in Qatar due to his lovable enthusiasm for his home team. A chance to showcase Australia as a destination, Andy’s presence in Sydney captured the attention of UK media, including the Daily Mirror, as well as fellow Lioness fans who were thrilled to take a selfie with the superfan! |
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| | | | | | | ATEC’s Tourism Tutorial Series ‘The Changing South-East Asian FIT Market’ | | On 9 August at 11am AEST, the Australia Tourism Export Council (ATEC) is running a tutorial focussed on the South East Asian fully independent traveller (FIT) market. Presented by Jennifer Bett, Janene Rees and Scott Alderson the session the panel will explore the differences in travellers from South-East Asia pre- and post-COVID, the learnings from Tourism Australia’s recent South-East Asia Marketplace and how to leverage this new market to grow your business. The series is free for members and $75 for non-members. |
| | | Tourism Research Australia to report business events data | | In the October 2022 Budget, the Australian Government announced $2 million in funding for Tourism Research Australia (TRA) to include business events measurements in national and international datasets. TRA’s Business Events Data Project will provide clarity around the business events sector. The project will help businesses segment and quantify visitor types and their behaviours to be able to target repeat or additional visitation. It will also support governments to make decisions about business event targeting and any related support. Find out more here. |
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| | | | | Cultural Attractions of Australia unveils new brand video | | Signature Experiences of Australia collective, Cultural Attractions of Australia, have released an updated brand video. The video provides a one minute overview of the collective that represents Australia’s landmark cultural attractions. It highlights the sense of connection with exclusive experiences curated by Cultural Attractions of Australia for travellers seeking experiences with a difference. Watch the video here. |
| | | Speaker submissions now open for 2024 WA Tourism Conference | | Tourism Council WA is now seeking submissions of papers and topics from potential speakers for the 2024 Perth Airport WA Tourism Conference in Mandurah from 10 to 12 June 2024. Tourism businesses of all sizes, industry suppliers, academics, government, and association representatives are welcome to apply. Find out about the submission requirements here. |
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| | | | | | Frankland Island Reef Cruises joins Australian Wildlife Collective | | An exclusive day tour to the Great Barrier Reef’s Frankland Islands showcasing rivers, rainforests and reefs, is the latest addition to the Australian Wildlife Journeys collective. As part of the Entrada Travel Group portfolio, Frankland Island Reef Cruises is the only commercial operator with a permit to visit Normanby Island in the beautiful Frankland Islands National Park Island group, home to vibrant fringing reefs and a vast array of marine species, including beautiful hard and soft corals, turtles and a huge variety of fish, including the ever-popular Ocellaris Clownfish, made famous by Finding Nemo, found in two rare jewel-blue anemones. |
| | | Harvest Rock returns to South Australia in 2023 | | Adelaide is set to rock once again, when Harvest Rock presents some of the world’s most-loved musical artists - while celebrating South Australia’s worldclass food and beverage offerings from 28 to 29 October. Festivalgoers will be enticed back to Rymill Park/Murlawirrapurka and King Rodney Park/Ityamai-Itpina to enjoy Adelaide’s finest restaurants and eateries at ‘Feastival’, some of South Australia’s best drops at the cellar door pop-up, Champagne Bar, Little Harvest, VIP Village, and Harvest Lounge, a new Wellness Hub – as well as some iconic music acts. With 15,000 attendees flocking to the event each day, last year’s inaugural festival generated a huge $16.5 million in total economic activity for Adelaide. |
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| | | | | Noosa set to host the exlcusive Hotel Clicqyout this October | | This October, Australia will once again host the world’s only Hotel Clicquot, a place to live the Veuve Clicquot ‘solaire’ lifestyle. Following its exciting global debut in 2022, the luxurious pop-up will return to its beautiful location in Noosa, Queensland, with elevated packages and extended stays. Set on the stunning beachfront at Sunshine Beach, Hotel Clicquot Australia will welcome guests from 13 to 28 October 2023 for glorious two and three night stays filled with Clicquot-inspired activities and unforgettable experiences. Set beachside on the edge of Noosa National Park, Hotel Clicquot is a unique private ‘transient’ hotel with a truly remarkable eco-design. |
| | | Quincy Hotel’s Salted Egg launches flavourful menu | | Located on Melbourne/Narrm’s iconic Flinders Lane inside the Quincy Hotel, Chef Adam Woodfield and the Salted Egg team hatched a plan to create authentic and delicious Southeast Asian cuisine, and they are delivering in spades with their new menu. Drawing upon his upbringing in Singapore as well as travels through Thailand, Vietnam, Laos, Cambodia and more, Chef Adam Woodfield (ex Chin Chin and Jimmy Liks) says his dishes are bold and immersive, steeped in rich culture, and crafted using traditional techniques. Recent additions to the menu include grilled Tao chicken skewers with peanut dipping sauce, yellow curry with spiced pumpkin and stir fried slipper lobster. |
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