Advance your understanding of the 10 key modern marketing elements, and how to apply these in the digital era, with Fast Track to Modern Marketing Online.
What will you learn in the 10 interactive modules?
Marketing Strategy – Make your marketing strategy quantified, agile and future-proofed.
Market / Customer Orientation – Achieve market orientation through a customer focused approach.
Customer Insight – Make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
Brand & Value – Add value to people and organisations through your brand, including how to build it and how to avoid breaking it.
Segmentation & Targeting – Select target segments based on relevance using both classical and digital methods.
Positioning – How the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
Customer Experience – What customer experience is and how to successfully fuse classic and digital thinking.
Distribution – How traditional models of distribution have changed and how digital has broken down the barriers to entry.
Integrated Marketing Communications – Actively get your message in front of the right people through paid, earned, owned & shared activity; and how technology is accelerating opportunity.
Data & Measurement – What data you need to support your marketing (including to machines) and how to measure and optimise performance.
