Brian Powl, Chief Commercial Office at Kura Oncology and Ethan Galloway, Head of New Product Planning at Orca Bio, will discuss strategies for navigating regulatory changes, pricing impacts, and overcoming market access challenges. They will also analyze market trends and provide valuable insight on how to strategically position a company for growth. Key Success Factors: Panelists will identify and discuss the essential factors that contribute to a successful drug launch, including timing, market readiness, and stakeholder engagement. The role of marketing in crafting compelling product narratives and driving adoption among target demographics will be a major focus.Experts will explore the integration of digital marketing strategies with traditional methods, discussing the benefits and challenges of blending these approaches in modern drug launches. |
