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| Writing isn’t just a tactic—it’s a strategic differentiator. According to the latest Ragan and HarrisX survey, writing is the No. 1 most valued skill for communication executives. What’s more, writing also is the top skill communicators would like to see improved among their team members. |
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Ragan’s Writing Certificate Course held over three consecutive Wednesdays, May 3, 10 and 17, is a three-part certificate series that will enhance your writing style and your value as a communicator. |
| Upon completion of the course, you’ll master these top skills: |
- Write Like a Journalist: Powerful techniques for crafting credible-yet-compelling headlines, subject lines, teasers and leads.
- The Oops Checklist: Biggest grammatical and stylistic mistakes communicators make — and how to avoid them.
- Persuasive Messaging: Applying the theories of persuasion to your copy.
- Self-Editing Hacks: A checklist to fine-tune and fact check copy fast
- Inclusive Language for Writers: Phrases and terms to add to your lexicon.
- Made to Stick: How to make everything you write more "sticky" — from blogs, social media posts and even emails.
- Storytelling Hacks: New ways to transform boring topics into blockbusters.
- Creativity for Communicators: Harnessing your inner poet for bold, brilliant copy.
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| This three-part virtual course with Jill Stewart (instructor, DePaul University) and Jim Ylisela (senior partner, Ragan Consulting Group) will give you the skills you need to increase your value as a strategic communicator and wordsmith. |
| Take your writing skills to the next level with the Writing Certificate Course for Communicators next month on May 3, 10, and 17. |
Register to kick your bad writing habits and enhance your writing. |
| You’ll pay one registration price for the entire series. If you can’t attend one or more of the sessions live, you’ll receive the on-demand version. |
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