| News & Analysis for the Beverage Industry | 02-Oct-2023 |
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SPONSORED MESSAGE | | RTD Vodka cocktails and seltzers remain king | The value of the US flavored alcoholic beverage market has climbed to just under $18B. A recent survey cites Vodka as the preferred alcohol-type in the category. However, data points to flavor as more important to consumers than alcohol-type alone... click here |
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| | England looks to change âalcohol-freeâ definition | England currently considers an âalcohol-freeâ drink as one containing less than 0.05% ABV â differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for 'alcohol free' to 0.5% ABV.... Read more |
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| | Beam Suntory launches Beam Suntory France | Beam Suntory will establish its own route-to-market strategy in France with the launch of Beam Suntory France in January 2024: with a team across sales, marketing and corporate functions supporting the in-market commercial business.... Read more |
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| | | | View all news headlines for: Jul Aug Sep |
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| | | | What spirits brands can learn from coffee | You'd be forgiven for thinking they are two very different categories: but spirits brands can learn a lot from how coffee brands have built up rituals and experiences, writes Zander Corbin from creative and brand consultancy BLVR in this guest article.... Read more |
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| NPD Trend Tracker: From meat-free roast chicken to chef-developed butter | Whatâs hitting shelves this week? In plant-based, THIS is launching a new meat free chicken & stuffing alternative for the festive season, and Meatless Farm is returning to Tesco after a brief hiatus off-shelf. In dairy, a new chef-led butter brand All Things Butter is preparing to launch. And in packaging, Xampla is rolling out a new consumer brand, while Rude Health is revamping with âbrighter, bolderâ graphics. Scroll through the photo gallery for more.... See more |
| Mad about better-for-you bread | The UK Government backs the Superloaf entrepreneur to help tackle obesity problem; Equii expands its portfolio to allow consumers to have âthe best of both worldsâ; Sourhouse encourages home bakers âto sourdoughâ; Real Bread Campaign wants to put some sourdough myths to bed; and Warburtons enlists Samuel L Jackson.... Read more |
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