Engaging your personas the right way

Led by club operators and industry leaders, this webinar digs into the findings from our 2022 Market Research Report and how to understand and interpret the fitness consumers personas the data identified.
Armed with the knowledge of these unique customer segments, our panel then shares how to best use your technology to personalize and optimize engagement. We also share a live demo and look into how industry experts are using mobile technology to apply some of these key learnings.

Technology is the Future of Fitness! ABC Fitness leads the industry in technology and data driven decision making. Watch our quick 10-minute featured panel from Club Industry’s Future of Fitness led by club operators and industry leaders, as they discuss the findings from our 2022 Market Research Report.
Learn how the data identified broad customer profiles and how that can be used to segment fitness consumers at your club into unique personas for you to better personalize engagement and promotions.