Plus, carving out a place for AI in the CDP space
| Even at a Comic Con bustling with cosplay comic book heroes and legendary actors and artists, there’s downtime. And attendees will be looking at their phones, offering a golden opportunity for brands. Today, editor at large Kim Davis reports on how Komo Technologies supports digital fan engagement at Comic Con and beyond. Also today, contributor Zack Wenthe connects some of the dots between emerging AI capabilities and customer data platforms. The potential is certainly there, but there are some roadblocks. And while you’re here, please consider taking a few minutes to fill out our MarTech Replacement Survey. Thank you! Chris Wood
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| Event marketing | | | Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. | | |
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| Customer data platform (CDP) | | | Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. | | |
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| Marketing management | | | Effective ways to tackle ROI challenges, justify marketing spend, and leverage AI for better analytics and sustainable growth. | | |
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| Ecommerce | | | Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. | | |
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| MarTech webinar | | | Learn how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics. | | |
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| Digital advertising | | | IAB report finds more money moving to digital video advertising even as measurement problems persist. | | |
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| B2B marketing | | | A convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling "branded demand." | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing technology | | | Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. | | |
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| Free online event | | | The marketing technology landscape is exploding. With 14,000 applications available, there’s a tool for almost every task. But where do you begin? Find out at MarTech — online September 24-25 — for free. Grab your free pass | | |
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