DAILY SCOOP

British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

Also: Uber and Visa launch small business grant program, Meta offers optimistic March return-to-office date, and more.

THE FRIDAY REPORTER

Reporters reflect on their experience covering the Jan. 6 insurrection

Lisa Camooso Miller of ‘The Friday Reporter’ podcast looks into how the fourth estate is reflecting on a traumatic anniversary—and what it means for their PR partners.

THE WORKPLACE

How to keep your remote workers happy in 2022

To avoid losing essential employees, make sure your company is offering sought-after benefits and perks—and a culture that nurtures long-term retention.

MEASUREMENT

3 metrics you need to prove PR’s ROI in 2022

Here’s how to measure awareness, engagement and reputation—and why you should care about these proxy metrics for bottom line success.

DAILY SCOOP

Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes

Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.

THE CONSULTANT IS IN

Why PR people don’t like talking to reporters

‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.

MARKETING

Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022

The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.

BRANDING

3 tips for developing your message around your brand purpose

Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.

DAILY SCOOP

Biden’s vaccine mandate heads to the Supreme Court, business travel struggles to rebound and Wordle takes over social media

Also: Corona debuts new non-alcoholic beer, Walmart slashes paid COVID-19 leave for workers, and more.

WEBSITES

5 website issues that hurt your brand reputation online

Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.

RESEARCH

60% of CEOs say that defining the voice of the company is their responsibility

The data from Ragan and HarrisX shows how connecting with execs and clarifying boundaries is crucial for communicators looking to make an impact.

LEADERSHIP COMMUNICATIONS

Amazon’s Ty Rogers on how communicators can prove worth to C-suite

The tech company makes PR an essential part of early product development—and asks everyone to participate in the process of explaining value to customers.

DAILY SCOOP

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.

NONPROFIT COMMUNICATIONS

Storytelling tricks that help nonprofits make an impact

Consider these five tips to make your campaigns find new audiences and stick with them over time.