Embracing digital excellence to create customer-driven experiences that exceed expectations Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only meet expectations but exceed them.
ClickZ Daily: September 4, 2020 |
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| Happy Friday! According to Redpoint Global’s Chief Marketing and Strategy Officer, John Nash, increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only meet expectations but exceed them. “A seamless digital experience becomes even more important amid the seismic change in consumer behaviors, with the physical in-store experience being overtaken by a digital-first mentality,” says John. Also, Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you think. He writes: Think through the entire process and unify the front and back office to succeed with subscriptions. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing John Nash Increasing focus on personalization in digital channels – it’s time to embrace digital strategies to create consumer-driven experiences that not only meet expectations but exceed them. |
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Digital Marketing Sean Joyce Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you think. Read more |
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| Digital Marketing Luke Richards TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what really gets users engaged. Read more |
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| Digital Marketing Arthur Mamedov Arthur Mamedov, COO of TheSoul Publishing, asserts that we’re in the midst of pivot to video 2.0, and why this time it will be a positive move forward for the digital media ecosystem, driving much needed innovation quickly. Read more |
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| Data Michael McManus First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points to help you get started. Read more |
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| Tag Inspector is a data governance platform to help organizations understand and manage their compliance/privacy, performance & data reliability. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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