| FinTechs are seamlessly embedding finance in technology in our day-to-day life. However, there is a new set of companies which does not identify itself as FinTech but embeds financial services in offerings to attract and retain customers. Payment solutions such as Visa, Mastercard, Klarna, Apple Pay, Google Pay, and Amazon Pay and e-marketplace service providers such as Shopify, which earns 59% of its revenue from embedded payment products, are not merely FinTech companies. |
