[eMarketer Report] The Changing Trends of Targeting and Segmentation

How advertisers can reach consumers with paid messages - Hi John,

Digital media—and especially programmatic methods of transacting—have brought never-before-seen levels of targeting to advertising. After years of threats to marketers’ standard operating procedures, a new targeting landscape is slowly but surely emerging.

We invite you to download a complimentary copy of our analyst report, "Ad Targeting: Living with Uncertainty and Fragmentation." In this report, you’ll learn:

About spending trends for demographic, firmographic, psychographic, and attitudinal data
Which data sets are used to identify and segment audiences based on attributes
What to expect in the post-cookie world

Receive my copy. This eMarketer Report is presented by LiveRamp.

Sincerely,
eMarketer Editors P.S. Please forward this email to colleagues and peers who may be interested in ad targeting practices. Thank you!

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