[eMarketer Report] Publisher Ad Monetization After the Third-Party Cookie

Why first-party data from authenticated traffic will be key - Hi John,

Deprecation of the third-party cookie by 2022 is driving publishers toward solutions that monetize their websites without it. This opens up a unique opportunity to reclaim a central role in the digital ad ecosystem, and build direct and trusted audience relationships.

We invite you to download a complimentary copy of our analyst report, "Publisher Ad Monetization After the Third-Party Cookie: First-Party Data Strategy Comes to the Fore." In this report, you’ll get a look at how marketers and publishers can:

Evaluate, integrate, and test different identity solutions
Build first-party data strategies, such as increasing authenticated users
Collaborate with partners to monetize sites without the third-party tracking cookie

Receive my copy. This eMarketer Report is presented by LiveIntent.

Sincerely,
eMarketer Editors PS: Please forward this email to colleagues and peers who may be interested in this topic. Thank you!

This email was sent to [email protected]. If you no longer wish to receive these emails you may unsubscribe or manage your preferences at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. ©2021 eMarketer, Inc. 11 Times Square, New York, NY 10036 212-763-6010 Privacy Policy