The summer period is upon us once again in the northern hemisphere. And it is time to unwind and take a well-deserved break. The same can be said for your email marketing too. Or can it? 

You may want to switch your brain off and forget about work altogether while enjoying some sun and a cocktail or two. Afterall, it is a time to recharge your batteries, so you come back fresh after the summer break.  

Alternatively, you could use this time to draw on inspiration for new ideas for the coming months. You may be inspired by something you see while on holiday, at the beach, at a restaurant or on TV directly from the luxury of your own living room.

Regardless of whether you decide to switch off or remain in the zone, there is no harm in your email marketing taken a break too. But there is also nothing stopping you from sending out a campaign over the break as well. Thinking ahead as marketers do.

When you get back from your break you can review your open rates, click through rates, and compare them against other periods of the year. The results may surprise you. 

On that note, on behalf of all the team at MarketingPlatform and our extended family at LINK Mobility we would like to wish you a happy and safe summer. And do not forget to check your emails. 😊