Leveraging User Data: How Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience |  Communicating with customers is more than just blasting out emails. Like any relationship, it's the thoughtful gestures that matter.
In this webinar replay, you will hear Andrea Shaikin, Director of Customer Experience and Engagement (former), Mr. Lube, discuss how her team utilized data to identify customer behavior that would provide rich customer insights for email marketing.
Through this webinar, you will learn: - How to determine what data is most important
- How to transform that data into rich customer insights
- How those insights can inform personalized messaging
- How to leverage personalization across an entire purchase process
Using the tactics discussed in this webinar, Mr. Lube was able to achieve a 29% increase in open rate, a 222% increase in clickthrough rate, and a 20% decrease in bounce rate.
The Mr. Lube webinar replay is available for free through the Session Replays page from MarketingSherpa Summit 2017 in the Digital & Data section. | | | | P.S. You will also get access to replays of the rest of the sessions from MarketingSherpa Summit 2017, too! |
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