Econsultancy Pulse
Wednesday 6 February 2019 | View in browser
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Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email.
Why is account-based marketing so important right now?
BuzzFeed’s restructure puts focus on commerce & brand partnerships – but at what cost?
A day in the life of… Head of Global Digital Communications for CSL Behring
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Featured Reports
The Digital Outlook: What’s hot for marketers in 2019?
Econsultancy’s Digital Outlook report delves into topics that marketers may not have engaged with in 2018, but should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
 
A Guide to Digital Marketing Tools
Gain an overview of 60 popular and peer-recommended tools across four main categories: content and experience, data, analytics and insights, email and marketing automation and social media and customer relationships. This report will help you make efficient decisions about the online marketing technology products that are most likely to add value to your digital marketing efforts.
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Econsultancy
 
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. 
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Digital Marketing Training Courses
Limited places available. Book your place now.
Video Marketing Strategy
London, 21st February
Fast Track Digital Marketing
London, 6th-7th March
NEW! Masterclass: Advanced Digital Marketing
London, 6th-8th March
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Econsultancy
 
Your first-party data is one of its most valuable assets. Having a full view of your customers is vital to building loyalty and generating value from them—and key to acquiring new audiences with similar behavior and characteristics. In this informative new research, you’ll find out what concerns marketers about data, particularly in light of walled gardens and GDPR, and what they plan to do in response. Don’t miss out on this important new research—download your copy today
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Latest Jobs
Michael Page Digital
CRM Manager
Michael Page Digital
Digital Marketing Executives
Brand Recruitment
Content Marketing Executive
Brand Recruitment
SEO Specialist
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