With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands.
| This week, email inboxes will be flooded with marketing messages from brands advertising their Black Friday and Cyber Monday deals. So some startups, having anticipated that it'll be more difficult to capture consumer attention via email, are adding texting to the mix to make sure their marketing messages stand out this week. “Paid digital is becoming more expensive and brands are looking for new ways to reach customers without paying as much," said Katya Constantine, CEO of performance marketing agency Digishop Girl. "There’s also a lot of noise in email and not as much engagement. SMS offers a place to reach customers that isn’t as busy." Read more below. With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands. In a special Digiday podcast episode with BuzzFeed CEO Jonah Peretti and Verizon Media CEO Guru Gowrappan, Peretti said he expects HuffPost will achieve profitability by the back half of next year. Subscriber revenue has become more of a priority to the Washington Post's Arc clients since it launched its subscription tools last year. Other things to know about The Digiday Content Marketing Awards will honor the companies using content to modernize media and marketing. From Best Branded Podcast to Content Marketing Agency of the Year, don’t miss your chance to gain valuable recognition from Digiday. Learn more about this year’s categories and submit before the early deadline on December 11 for the best rate on entries. New research finds that DTC and CPG brands are taking new steps to improve product search on their own websites, both to improve conversions and to collect more CRM data. Sponsored by Yext. | | |
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