Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like.
October 28, 2022
Elon Musk's appeal to Twitter advertisers leaves many with questions
It was another tough quarter for the largest online platforms including Google and Facebook, with a few exceptions. Here's the rundown on those that were worst hit. Amazon is pitching "aggregated signals" to hone advertisers' accuracy as traditional targeting methods decline. Nearly three years into the pandemic, media agencies are noticing their employee mental health initiatives can help drive business. With Goldfish's latest advertising effort, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV. Insider is making more money from video ads on its website, and from direct deals with advertisers. Other things to know about Join us virtually on November 10 for the Digiday Future of TV Programming Forum where we’ll bring together top media executives to discuss how they're producing streaming shows and short-form video and distributing programming across multiple services and digital platforms. With intuitive shopping, consumers are browsing and finding inspiration concurrently, online and offline, across multiple product categories. Sponsored by Google. As the technologies and content formats of social media evolve, marketers are learning to prioritize Gen Z preferences to stay relevant. Sponsored by QuickFrame by MNTN.
Musk said he wants to acquire Twitter “because it is too important to the future of civilization to have a common digital town square.” Some worry about what that town square looks like.
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With Goldfish’s latest advertising effort, the brand is dedicating 70% of its ad spend to digital and social media platforms like TikTok and Instagram and 30% to connected TV,.
