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Elisabeth Moss Could Be the Best Thing That Ever Happened to Hulu The Handmaid’s Tale is bringing her even more acclaim than Mad Men did—and elevating the streaming service By Jason Lynch After you've starred in one of the greatest TV series of all time--Mad Men--it would seem that there's nowhere to go, career-wise, but down. That is, unless you're Elisabeth Moss, whose 28-year acting career has revolved around one seemingly peerless TV project after another. "If you thought about it too much, you'd never do anything...
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5 Digital Video Trends to Watch for at This Year’s NewFronts And why such content is critical in a post-TV world By Randall Rothenberg When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would change. We were exquisitely correct. Randall Rothenberg Headshot: Alex Fine The growth of the market for ad-supported digital video content--long form and short, scripted and...
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From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts An insider's look at the 6th annual event By Sami Main With 37 digital publishers presenting everything from new content packages to insights into their audiences' habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the...
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Infographic: What Content Creators Really Think About Branded Video The creative class speaks out By T.L. Stanley Coming from people who make money by creating brand campaigns, wouldn't it seem counterintuitive that those writers, filmmakers, editors, animators and producers say that a good ad experience is a skippable one? Not really, says James DeJulio, co-founder and CCO of Tongal, a network of more than 120,000 freelance creatives and production companies. "People don't...
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In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit? Ja Rule, Bella Hadid and Kendall Jenner were connected to the event By Katie Richards For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped...
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What One Media Agency Exec Wants to See From 3 Highly Anticipated NewFronts Presentations Looking at YouTube, Hulu and Twitter for answers By Charlie Fiordalis Doing well on the SATs is all about problem solving strategies. For example, when taking the test, it's critical to form an idea of the answer before looking at the multiple choice options. The best way to avoid the distraction of incorrect, trick options on the exam is to have plausible answers top-of-mind acting as...
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The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now 1,200 layoffs part of its plan to accelerate growth as soda sales slump By Christine Birkner As more consumers eschew sugary drinks in pursuit of healthier diets, Coca-Cola has found itself at a crossroads. This week, the beverage giant announced it would cut 1,200 jobs as part of an effort to accelerate growth. In an interview on Coca-Cola's website, president and COO James Quincey, who takes the reins as CEO on...
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