Eight reasons to prioritize a mobile site over a native app

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Newsletter | Dec 18, 2015

Today’s Top Story

Eight reasons to prioritize a mobile site or web app over a native app

Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first?…

by Guest Writer

Advanced Email Marketing

10 select Chrome extensions for content marketers

Extensions are small software programs that enable your browser of choice to do more than Google search. There are tons of extensions available for various browsers, but the options below are well-suited for the content marketers using Chrome….
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Dressing Santa according to Google Trends

What would Santa look like if he were dress according to Google Trends? He’d have a man bun, according to Escapade, who have investigated the key fashion trends of 2015 in order to generate the image and trends of a modern day…
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Social Media

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously…
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Which brands are leading the way in social media?

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK reveals Coca-Cola and Nike are leading the way in social media marketing – but that the discipline still has a lot of growing up to…
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Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos’ approach. Use YouTube and other media platforms to respond to consumers’ behavior and…
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Latest White Paper

Commerce: It’s Always Personal

In the past, commerce and content sat in their own silos. But those days are over, and in the new world content has a direct impact on...
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