| | Eight inspiring social media campaigns from the charity sector
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds.
The Covid-19 pandemic has certainly brought the importance of digital channels to the forefront, with many more charities investing in social campaigns to communicate with consumers, in the places that they are increasingly spending time in. |
10 brands getting creative with GIFs and looping video on Instagram
The GIF is still enjoying enduring popularity amidst the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. |
A day in the life of… Chris Soames, CEO at HOME Agency
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, how Covid-19 has changed "typical" has changed for him, and the changes he has observed in customer behaviour. |
Stats roundup: the impact of Covid-19 on marketing & advertising
To help marketers keep on top of what the Covid-19 crisis means for them, their jobs and their industry, we're collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020.
Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. |
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| Digital Transformation Monthly – 2020 in Review
This special edition of Digital Transformation Monthly looks back at the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year. |
Brand Purpose Best Practice Guide
Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact. |
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Why search data is your biggest business asset in 2021
One of the biggest lessons for search marketers from last year is that search insights aren’t only for SEO. They’re also the biggest business asset for responding to market shifts quickly, which will be crucial for brands looking to recover and thrive in 2021. We take a look at how to use powerful search data to influence wider business decisions. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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