Examples from Visit Santa Barbara, software companies, a life insurance agency, and content site View in browser
MECLABS
John,

SEO... marketing automation... newspaper advertising…your brand name on a blimp... all marketing and advertising leads customers to an ultimate moment of truth – the call to action.

Does your CTA inspire them to act? Or do they skip over it and find a competitor?

Today we give you ideas for optimizing your CTAs based on what worked for your peers in the article The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it).

Here are a few of my CTA attempts to get you to click and read this article that includes examples from Visit Santa Barbara, software companies, a life insurance agency, and content site:

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Here's to your call-to-action success,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute

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