"EFF2020"

Generally, if it could go wrong, it did in 2020. And social impact agency Public knows that we all know that. As a way to raise awareness for the Mental Health Coalition, the agency created a 90-second PSA that tells everything and everyone that made 2020 so truly awful to F-off. It's an ode to the terribleness of 2020, filled with sharp copywriting and enough swear words to make Lenny Bruce proud.

Watch it here.

Unlimited PTO programs are often criticized because studies have shown that employees who have unlimited PTO typically take fewer days off. Austin-based indy agency McGarrah Jessee wants to flip that script, giving its employees unlimited PTO—but it's mandatory that employees take a minimum of three weeks off during the year.

More changes: McGarrah Jessee will also give its employees more freedom with a work from anywhere policy.

Over the summer, hundreds of companies banded together to sit out Facebook advertising over the company's policies on hate speech and misinformation. Ultimately, Facebook's bottom line didn't really suffer, posting almost $22 billion in revenue, up 22% year over year. Now, Unilever is one of the final companies to return to Facebook.

In the story: Unilever explains why it's returning to Facebook, Instagram and Twitter.

Tampa is the host of this season's Super Bowl, which will be played with limited attendance and a fraction of the usual fanfare. That hasn't stopped Visit Tampa from spending record levels of money to attract visitors. One campaign on Expedia is returning $10 for every dollar spent.

Exclusive look: Learn how local marketers are preparing for the most unpredictable Super Bowl yet.

In other travel news: Marriott has basically become Bed Bath and Beyond. It's selling branded pillows, robes and more to help boost retail sales.

A Manhattan developer wanted to amplify the comedian's message of endurance.

Want to become a CMO? These are the books that will put you on that path.

They can highlight the ability to prevent someone from contracting the virus or ways to get vaccinated safely.

Users are directed to credible resources like the CDC first, and must click through.

Family Portrait, Santa’s Beard, Ugly Sweater.

The platform named its most inspiring campaigns of the year.