Educating consumers on fair housing What is fair housing and why is it important in the homebuying or selling process? NAR has created a dedicated resource to educate homebuyers and sellers on these important rights and responsibilities that promote a process free of discrimination. Download and share the resource directly with prospective clients.
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Best Practices in Sales & Marketing
Enhance your social media presence with the 4 C's According to Merag M. Shahzad, a strategy marketing consultant, social media marketing is based on four C's: content, consistency, community and culture. These strategies enhance engagement, growth and authenticity on platforms, providing a comprehensive approach for personal and corporate brands. Full Story: Forbes (tiered subscription model) (10/8)
Targeted training boosts sales prospecting skills Sales prospecting is a foundational skill that can be daunting for many professionals, but targeted training programs are designed to address this challenge by providing tailored strategies to improve lead generation and qualification. By investing in these programs, organizations can enhance their sales teams' abilities, leading to increased revenue and market expansion. Full Story: The Center for Sales Strategy (10/7)
Infographic: How AI is used by Instagram influencers More than 80% of Instagram influencers surveyed by HypeAuditor use AI tools when creating content, with the vast majority using the technology to create videos, images and captions. The top concerns among the influencers surveyed when using AI are content quality and ethics, and 64% say the use of generative AI will lead to a content overload problem on social media, while 45% believe it will make life more difficult for influencers. Full Story: Social Media Today (10/7)
What can leaders learn from younger generations? Leaders can learn a lot from younger generations, including kindness, curiosity and the value of allowing employees to fail, according to a survey of over 1,000 executives of Inc. 5000 companies. "Allowing people to fail is crucial for their growth and helps them make better decisions in the future," said a respondent to the survey. Full Story: Inc. (tiered subscription model) (10/7)
News from NAR
Fair & Equitable Housing
Nonprofit challenges California landlords on rental bias Investigative nonprofit, the Housing Rights Initiative. has accused over 200 California landlords and real estate agents of discriminating against Section 8 voucher holders, filing complaints with the state's Civil Rights Department. The nonprofit's findings show a 70% refusal rate in Los Angeles, prompting calls for better enforcement and additional funding to uphold the law and ensure fair housing opportunities for all voucher holders. Full Story: Los Angeles Times (tiered subscription model) (10/8)
Legislation & Regulation
Fed officials discuss balancing competing priorities In separate appearances, Federal Reserve Governor Adriana Kugler and Federal Reserve Bank of Atlanta President Raphael Bostic discussed the competing risks that the central bank is attempting to manage as it eases monetary policy. Bostic noted that the threats facing the labor market have increased, although the economy is resilient. "While I believe the focus should remain on continuing to bring inflation to 2%, I support shifting attention to the maximum-employment side of the FOMC's dual mandate as well," Kugler said. Full Story: Yahoo (10/8),Reuters (10/8),Bloomberg (10/8),Barron's (10/8)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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