In an ever segmented and digitalised world, the way brands and suppliers talk to consumers is changing to become more transparent. In this video diary, experts tell NutraIngredients how co-branding and the use of 'honest storytelling' are becoming the new powers in marketing. Read more
Last month the great and good of the global nutrition and wellness industry came together in Geneva for the annual Vitafoods Europe conference and expo. Here, NutraIngredients provides the rundown of the the top sessions and trends people spotted at the show. Read more
Collagen - revered for its links to bone and joint health appears to be comfortably transitioning to a feature ingredient in the sports nutrition sector, where its benefits to muscle health and body toning are now recognised. Read more
The European Commissions decision to classify cannabidiol (CBD)-containing products as a 'novel food,' continues to irk those in the sector as the nutrition industry gather once more for Vitafoods. Read more
With a growing focus on the microbiome, and huge industry buzz about the potential for a new wave of personalised nutrition solutions, the NutraIngredients team asked experts at our recent Probiota conference how they think microbiome science and business will impact personalisation approaches. Read more