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BakeryAndSnacks.com

News & Analysis on the Bakery and Snacks Industries

22 July 2019

Editor's Spotlight: Consumer engagement

Video How to access tomorrows snacker in a world driven by artificial intelligence

The biggest challenge tomorrow will be to get the consumer to specifically ask for a product by name. Read more

RELATED CONTENT

Video Its all about understanding the consumer and offering the right snack at the right time for the right occasion

This year, Barcelona in Spain played host to Snackex 2019, the 18th edition of Europes only international business event dedicated to the savory snacks sector. Read more

Pizza to ward off Alzheimers? Nestl uses DNA to create personalized diets

Nestl has upped its efforts in the personalized nutrition trend with the rollout of the Wellness Ambassador program that combines artificial intelligence (AI), DNA testing and Instagramming food to tailor nutrition for Japanese consumers. Read more

Video Digimarc: What changes will consumers see in retail & technology in 2019?

Conversational AI (Artificial Intelligence), bot development and in-store entertainment concepts - 2019 is poised to be a transformative year for retail, according to Digimarc. Read more

Dutch supermarket app will recommend healthier products over unhealthy ones

The Netherlands government-backed Nutrition Centre has launched an app that consumers can use to compare brands in store and find the healthiest one. "We hope to unleash a revolution in the supermarket," it says. Read more

Video Euromonitor Top 10 Global Consumer Trends 2019

2019 will be a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger, says Euromonitor. Read more

Cerealto Siro Foods adopts AI to develop customer-centric snack

Spanish food producer Cerealto Siro Foods has utilized IBMs AI (artificial intelligence) expertise to roll out an AI-informed snack. Read more

Video Snack makers moving beyond pure indulgence to functionality, says European Snacks Association

The sensible snacking concept is evolving at a rapid rate, said Sebastian Emig, director general of the European Snacks Association (ESA). Read more

Social media is changing the way brands think about packaging

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure Context is King. Read more

Video Brand licensing will distinguish your snack or bakery product from every other product out there

BakeryandSnacks chat with Steven Ekstract, brand director of global licensing group UBM, of the benefits that brand licensing offers a food producer. Read more

5 things your business can learn from making pancakes

Shopper and consumer behavioralist Ken Hughes believes the simple pancake has much to teach business people. Read more

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