Chinas wine market: The latest data is starting to show us what China will look like as a mature market

The past year has been tough for the Chinese wine market imported volumes decreased 8% marking the first decline in five years while consumers are drinking less frequently. But thats not the whole story. While the market is maturing, its also changing opening up new opportunities at the same time. Read more

Global wine production reaches record level

Global wine production reached a record of 292.3 mhl in 2018, according to the latest figures from the International Organisation of Vine and Wine (OIV) particularly notable given that the previous year saw historically low production. Read more

Aussie-China wine exports: Zero to hero in two decades

Opportunities in the Chinese wine market remain exciting and plentiful with consumption forecast to continue to grow at 6% per annum for the next five years, according to Wine Australia. At this pace the country will break the 3tr litre barrier by 2022. Read more

Novel WeChat model opens up Chinese market to Australian wineries

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings in China has been providing a new avenue for Australian wine sales in the country. Read more

IWC China launch: Country to overtake France as second highest-valued wine market by 2020

Chinas wine market is set to surpass France to claim the second spot globally in terms of value, with the number of Chinese wine consumers set to jump from 48m to 70m in the next year alone. Read more