| Happy Tuesday! In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. Panelists from Amazon, FILA, Shopify, eBay, Capgemini, BigCommerce, and Burrow discussed ecommerce trends including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Unlock key ecommerce trends and recommendations from our luminaries in this article. Up next, Simpli.fi’s Chief Revenue Officer, James Moore shines a light on how COVID-19 has reinvigorated media sales teams and unlocked efficient ways to deliver value. James mentions, “Without trade shows and networking events, sales representatives have sharpened and improved messaging and methodology to secure valuable audiences, accelerate new products, and pivot strategies based on industry changes.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
