August 31, 2020 - Advertisement - Black Friday 2020: Are You Ready? Uncertainty surrounding the pandemic and in-person shopping will make holiday selling different in 2020. Will your online store stand out to the three types of shoppers this year? Download the ebook for 12 ideas to convert searchers, browsers, and bargain hunters this unusual holiday season. Download the Ebook... What Is Performance Marketing? With performance marketing, businesses pay only when they get results. While it doesn't necessarily guarantee a good return on investment, performance marketing is often a contributor to success for ecommerce merchants. Ecommerce in Q2 Takes a (Much) Bigger Share of Total Retail Market The U.S. Department of Commerce reports that ecommerce as a percent of all retail sales jumped from 11.8 percent in the first quarter of 2020 to 16.1 percent in the second quarter, representing a 31.8 percent increase... Supply.co Founder: Day of Reckoning Is Coming for DTC Brands Patrick Coddou launched Supply.co with his wife, Jennifer, back in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value... Using Instagram Video for Ecommerce Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend. In this post, I'll address options for... Who Reads Practical Ecommerce? Please Take Our Short Survey Please take a minute or two to respond to our latest reader survey, which is five quick multiple-choice questions. Beyond that, there’s an optional suggestion box and an optional signup form for a chance to win a $50 gift certificate from Starbucks. Thank you! Industry IQ How to Avoid New Fulfillment by Amazon Fees Ecommerce Guide to Flat Rate Shipping Study: 266 Digital-Goods Sellers Worldwide You are receiving this email because you opted in to receive "EcommerceNotes" at our website. You can unsubscribe your email address [email protected] from this list at any time. Change your email address. Add us to your address book. Subscribe. Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2020 Practical Ecommerce. All rights reserved. |