Ecom on X | Meta Descriptions | New Fonts

$200 million exit; Charts; Meta Ads webcast; Podcast ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Jan. 15, 2025

Today's Sponsor: How to Promote Products on X Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. Merchants in 2025 sell from websites and mobile apps and through a slew of social media platforms, including TikTok, Facebook, and X. X Stands Out Of this group, X is unique for at least four reasons. Few competitors. Elon Musk purchased Twitter in 2022, prompting many prominent retail and consumer brands to abandon the platform, creating a promotional vacuum. Ecommerce brands active on X face relatively less organic and paid competition considering the platform’s size — more than 600 million monthly users in January 2025, according to Exploding Topics, a trend-spotting tool. SMB bias. Perhaps in response to large brands leaving, Elon Musk announced in 2023 that the X discovery algorithm would favor small-to-midsize businesses, according to TechCrunch. Thus ecommerce SMBs on X may have a relatively greater share of voice than those on other social networks. News-focused. X is the civic and news platform. In November 2024, the Pew Research Center reported that “about one in five Americans — including a much higher share of adults under 30 (37%) — say they regularly get news from influencers on social media.” Read article >

A Message from Omnisend Year in Email: 2024's Wackiest Metrics Omnisend analyzed 23 billion emails to track not just opens and clicks but wacky metrics, too. Access our fun “Year in Email 2024” recap to learn (i) top 10 emojis, (ii) most mentioned musical artists, (iii) popular animals, and (iv) preferred entertainment. Check out the recap >

What to Know about Meta Descriptions Google has long stated that meta descriptions do not impact rankings, yet business execs often misunderstand their function. Here’s what to know... Read article > 20 Free Commercial Fonts for 2025 A new font is an easy and inexpensive way to enliven your website and capture visitors' attention. Read article > From the Archive: July 2023 Entrepreneur Sells Company for $200 Million Patrick Campbell founded ProfitWell, an advisory platform for SaaS companies, in 2012. He sold the business last year for $200 million. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Ugmonk Brings Design to Desk Tools Ecommerce SEO Pro on AI, 2025 Tactics 🎯 Industry IQ Resources from our advertisers. Digital Accessibility with the UserWay Widget 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.