Ecom Hiring | May Content | Merchant Conflicts

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April 7, 2025

Today's Sponsor: My 8-Step Ecommerce Hiring Process This week’s episode of “Ecommerce Conversations” continues my masterclass series on entrepreneurship. Thus far in 2025 I’ve addressed branding and profitability hacks. For this installment, I’ll focus on hiring, specifically for marketing, operations, and product personnel. My entire audio narration is below. The transcript is condensed and edited for clarity. Owners often consider employee count a measure of success — the more, the better. Not me. I prefer a larger company with few employees, not the opposite. In my experience, a common mistake is hiring to extinguish short-term fires but without a clear long-term plan. Another is hiring based on expected growth. At Beardbrand, my company, I prefer working with consultants, agencies, or marketplaces such as Upwork to establish systems. I’ll hire a W-2 employee when there’s enough demand to justify a full-time role. I avoid hiring generalists to perform multiple roles, such as email, social media, and Amazon. Specialists are expensive but usually worth it. Read article > A Message from Zoho Commerce Online Selling Made Simple with Zoho Commerce With Zoho Commerce, build a world-class website using customizable templates, market your brand with powerful marketing tools, and manage store operations with efficient inventory management and order tracking. Start and grow your business with our complete ecommerce platform. Start selling online > New Ecommerce Tools: April 3, 2025​ This week's digest covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, and more. Read article > 5 Content Marketing Ideas for May 2025 Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees. Read article > Merchants’ Guide to Navigating Conflicts Conflict with suppliers, partners, and employees is inevitable. A new book suggests resilience and acceptance. Read article > From the Archive: March 2014 The real costs of starting a web store There are many ways to get an ecommerce store off the ground. Among the most common is using a SaaS platform, such as Volusion, Magento, Shopify, BigCommerce, or 3dcart. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast MALK Plant Milk Masters In-Store Retail Branding Is More Than a Logo 🎯 Industry IQ Resources from our advertisers. Turn Your Social Media into Sales Channels 🎓 Webcasts Free, 30-minute streaming videos Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.