Variety's INNOVATE Summit presented by PwC Exploring the intersection of AI & Data Science in Media |
PROGRAM HIGHLIGHTS Just Give Them What They Want! Brands + Tech for a Personal Experience Presented by Globant Entertainment and consumer brands are fiercely working to stand out in a sea of media options – and see personalization, customization and experiential marketing is key to attracting attention. Top execs weigh in on how they work to differentiate themselves. |
Danica Calderhead Director, Brand Strategy Dash Hudson |
| David G. Edwards SVP Digital Marketing Lionsgate |
| Chris Massey SVP Global Data Strategy & Transformation Universal Pictures |
| Erin Weir SVP Marketing Strategy ABC Entertainment |
| - MODERATOR- Sabina Schneider Chief Solutions Officer Globant |
|
|
|
|
| Keynote Conversation with Conversant Join Conversant Media's VP of Media & Entertainment, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user? Weisbecker explains this and more at INNOVATE. |
|
|
|
|
Read more about the latest AI & Data Science news at Variety: here and here. See you on December 5. |
|
Partnership Inquiries: Please contact [email protected] Press Inquiries: Please contact [email protected] |
|