Rare is the person these days who thinks of airlines as sexy. Sure, Virgin brought some cool back, and some of the Middle Eastern and East Asian airlines can be luxurious. But the airlines are generally more utilitarian now.
That wasn't always the case, which is why our series on gorgeous travel coffee table books (Just Booked) is highlighting the updated Airline Visual Identity: 1945-1975 by M.C. Huhne. Published by Callisto, the giant book is a spectacular collection of the ways in which airlines portrayed themselves in this glamorous 30-year period when flying, as Huhne writes, was “an extraordinary experience.”
Leaf through page after page of posters, advertisements, logos, and tickets from the major airlines of this period (think PanAm, TWA, United, SWISS, etc). The accompanying text has neat insights into everything from the original American Airlines logo (created by a divisional traffic manager) to the impressive origin story of United Airlines.
It's a trip both for those who love airlines and their history and for anyone fascinated with branding and corporate design.
Don’t miss our other selections for our series on gorgeous travel-related coffee table books, Just Booked.
