Commerce is changing rapidly. In 2019, 60% of commerce organisations report that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organisations must meet heightened customer expectations, offer personalised buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets. To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session and discover the data and trends, and how others are becoming digital-first businesses. |