Hurry and register for our new online course, 360° Engagement: Uniting Marketing & Outreach Librarianship, where you’ll learn how to more effectively engage with your community and build services that make patrons feel valued, welcomed, and heard. 

Over 3 weeks, you’ll learn how to unite your marketing and outreach functions to better identify your patrons’ needs and ensure that they are aware of the programs and services you offer. 

Join the live sessions on Tuesday, June 7, 14, and 21 from 2:00-4:00 pm ET (recordings available for on-demand viewing) with an ongoing facilitator-led workshop over 3 weeks.

• Ability to assess who you’re not currently reaching
• Establish a strategy to reach people who fall into those gaps
• Align marketing and outreach efforts around engagement strategies
• Develop community feedback mechanisms with clear metrics
• Align library programs with community goals 
• Strategically engage community partners
• Embrace radical empathy
• Identify targeted ways to communicate library services and programming

We thank the following course advisors who have helped shape the program and course work.