Understanding your audience is the first step towards successfully engaging them.
And that’s why our Kid Insight sessions at the Summit are always so popular! They’re
taking place on Wednesday this year. DON’T LEAVE EARLY OR YOU’LL MISS OUT.

KID INSIGHT
Wellness Matters: How kids TV can normalize mental health journeys

Envision a society that proactively addresses the youth mental health crisis, rather than merely reacting to it. Where psychological wellbeing is just as prioritized and destigmatized as physical wellbeing. Nickelodeon Consumer Insights is presenting the results of an important new study at Kidscreen Summit that explores effective and practical mental wellness strategies for children, regardless of their current state of psychological health.

This unique research consults with mental health professionals, children and their families to gain a comprehensive understanding of needs and best practices from those who are closest to the battle for stronger minds. The NCI team will share key insights on how to authentically show children caring for their mental health on screen in everyday moments in order to normalize these audience experiences and model useful tools and strategies for not just coping, but thriving.

KID INSIGHT
Generation Interrupted: Everything we thought we knew about Alpha has changed

Hyperconnected. Independent. Self-directed. Continuous learners. Global thinkers. Pragmatic. Stability-seekers. Circa 2019, these were universally accepted as some of the defining characteristics of Gen Alpha (born 2010 onwards). But the experience of living through the pandemic has had a profound impact on these future consumers, and as a result, their trajectory has deviated from its path in some significant ways. Nobody is tracking these changes more closely than the team at McCrindle, which identified Gen Alpha in the first place. And we’ve invited Advisory Director Ashley Fell back to the Summit to share some of the research firm’s latest insights about this generation in flux.

KID INSIGHT
Fandom in the Age of Attention Scarcity

In the ever-expanding world of entertainment and IP fandom, attention and engagement are, in a way, prerequisites. Kids Industries’ annual The Global Family study (involving 5,000 families in 10 countries) reveals that in households where parents moderate content and are engaged in their children’s entertainment experiences, there is a 70% likelihood that these kids will exhibit some form of fandom. By contrast, fandom drops by 30% when parental moderation is limited, underscoring the pivotal role of attention, storytelling and engagement beyond constant scrolling.

But given the sheer amount of kids content in the market these days, the attention opportunity has never been lower. Entertainment brands continue to grapple with this evolving dynamic, unable to control the shifting engagement landscape. However, amidst these challenges, artists and creators are demonstrating new paths to fandom success that bypass traditional models. At Kidscreen Summit, Kids Industries will share its Fandom Model (underpinned by exclusive data from the US, the UK, South Korea and India) in order to help everyone navigate this changing paradigm.

KID INSIGHT
Hopper Stoppers: Fighting subscription fatigue and building streaming loyalty

According to a recent report from Aluma Insights, 65% of all streaming platform subscribers hop around to some degree. But with at-home entertainment budgets under increasing economic pressure, the dynamic is becoming more extreme. In this fascinating original research presentation, Dubit will draw on a survey of US and UK families with kids to find out what makes them adopt, keep and cancel subscription services. The goal is to deliver key insights to guide producers’ decisions about shaping content, going digital or SVOD first, choosing distribution partners and building a marketing plan.