This week's Fierce Pharma is brought to you by Ostro.

WHITEPAPER

Converting Interest into Action: How to Widen the Pharma Marketing Funnel with AI-Powered Engagement

Hi E, check out this Fierce resource we think you'll like:

Many pharmaceutical websites fall short when it comes to converting visits into meaningful engagement. Whether it’s patients searching for support or healthcare professionals looking for clinical resources, too many leave without taking the next step.

This whitepaper explores how leading pharma marketers are closing that gap—by borrowing proven strategies from consumer tech.

Inside, you’ll learn how to:

• Boost HCP engagement with tailored access to resources
• Use interactive tools and live support to better guide patients to treatment
• Apply data-driven design changes that lead to higher conversions

You’ll also find real-world insights into how AI-powered personalization and intuitive UX design can turn static websites into dynamic conversion engines.