Dynamic Search Ads | Walmart, Amazon | 2BigFeet

Nov. 1, 2021 | ★ On this day in 1994, Jeff Bezos registered the domain Amazon.com.

Webinar: Streaming Video + Ebook

The Top Conversion Killer

High-converting ecommerce sites address three critical questions of shoppers. Failure to answer those questions creates uncertainty, a conversion killer. In this 20-minute streaming video, we'll review proven product-page tactics that instill trust, drive desire, and skyrocket conversions.

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4 Reasons to Use Dynamic Search Ads

Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.

Ecommerce Briefs: Walmart; Amazon Logistics; Holiday Shopping

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll focus on Walmart’s ecommerce activity, Amazon’s parcel delivery, and consumers’ holiday shopping intentions.

11 Free Websites to Learn Code in 2022

Learning code has never been easier. Many free resources can help a beginner master a programming language or build a new web project. For online merchants, a better understanding of code means less reliance on third-party developers.

21 Years In, 2BigFeet Charts Opportunities, Growth

Where can you find a size 24 men's shoe? At 2BigFeet.com. Brandon Eley co-launched the business in 2000, before Google AdWords and long before Facebook and Shopify. "We've seen a lot of changes in 21 years," he told me.

🔥 Today's Great Ecommerce Idea

Analyze Email Unsubscribes

"Ecommerce marketers should try to understand why folks unsubscribe from their email list. Start with gathering info about the recipient. Common data points include the source of the subscription, number of emails received, subscriber's opens and clicks, purchase history, and the last email received. The more a marketer knows about the reasons for unsubscribes, the better chance of reducing the number."

- Carolyn Nye, Director, Acxiom Digital Interactive Group

🎙 'Ecommerce Conversations' Podcast

Gas Station Coffee Spurs Golden Ratio Founder

Amid Facebook Ad Turmoil, Supply.co Retrenches

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🎯 Industry IQ

Resources from our partners.

5 Questions for Your Next Ecommerce Platform (PDF)

Best Site Search Practices for Q4 and Beyond

Ecommerce Shipping Benchmarks 2021

Sales Channels for the 2021 Holiday Season

🎓 Webinar U:

Instant 20-minute video + ebook.

Ecommerce Conversion Mastery

Demystifying IOSS: Simplify E.U. VAT Compliance

3 Tips to Succeed in International Ecommerce

How to Build a Multi-carrier Shipping Strategy

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