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Nov. 13, 2024
Today's sponsor:
Dynamic Search Ads Tap Informational Queries
Dynamic Search Ads have a long history of helping advertisers show for queries they haven’t bid on. Merchants with thousands of constantly changing products cannot realistically create ads for every item. DSAs fill this gap by allowing Google to crawl websites and display dynamic ads when they are relevant to a search query.
For instance, a merchant may bid on the keyword “window curtains” but not “blue rod pocket curtain panel,” as this query is specific and presumably has a low search volume.I first addressed DSAs in 2021. They often attract unqualified traffic, regardless of how the campaigns are optimized. Google decides which queries trigger the ads, rather than advertisers selecting specific keywords. Fortunately, the cost-per-click for DSA campaigns is generally lower than traditional Search.Lower CPCs enable more clicks for a given budget, ideally resulting in more conversions and revenue.
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A Message from Red Stag Fulfillment
Fulfillment Isn't a Commodity. Q4 Proves It
Lost inventory. Late deliveries. Bad reviews. Angry customers. Holiday season mistakes cost you more than just reshipping. That's why we promise perfection: zero shrinkage, zero mispicks, 100% on-time shipping. Or we pay you. Guaranteed. Learn more >
New Web Design Tools, November 2024
This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts. Read article >
Keyword Volume: Google vs. Semrush vs. Ahrefs
Keyword search volume metrics are imprecise and vary among the three principal sources. Read article >
AMP for Email Converts Inboxes to Ecommerce Stores
A seemingly forgotten technology can drive more revenue, transforming email marketing. Read article >
Streaming Webcasts
Get More Traffic for the Same Ad Budget
Watch the instant streaming webcast to learn how optimizing advertising algorithms can remake your company's traffic, revenue, advertising performance. Instant access >
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