Duplicate Content | Google Ad Strategies | Faceless Videos

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Jan. 8, 2025

How Google Detects Duplicate Content The myth of a duplicate content penalty has existed for years. Google seeks diverse search results and must choose when two or more pages are the same or similar, resulting in the others losing organic traffic — different from a penalty. Google’s “Search Central” blog includes a guide on ranking systems that describes deduplication: Searches on Google may find thousands or even millions of matching web pages. Some of these may be very similar to each other. In such cases, our systems show only the most relevant results to avoid unhelpful duplication. Yet the guide doesn’t specify how the deduplication system chooses a page. In my experience, duplication occurs in four ways. Similar pages When a site has similar product or category pages or syndicates content (knowingly or not), Google will likely show only one page in search results. It’s not a penalty, but it does dilute traffic among the identical pages. Thus, ensure Google ranks the original, up-to-date, detailed, and relevant page (not a syndicated or scraped version). Read article > Ad Strategies for Competitor Keywords Google's ad platform has evolved, and so has bidding on competitor keywords. Read article > AI Apps to Get Things Done in 2025 Today's AI-driven project management and productivity platforms automate tasks, schedules, and workflows. Read article > New Books for Personal Growth in 2025 Handpicked titles on managing time, setting priorities, and leading a more productive and purposeful life personally and professionally. Read article > Ecommerce SMBs Need Faceless Videos Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce. Read article > From the Archive: October 2020 Native Deodorant Founder on Scaling to $100 Million Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Ecommerce SEO Pro on AI, 2025 Tactics Mira Safety Thrives on ‘Red Alerts’ Subscribe to the podcast. 🎯 Industry IQ Resources from our advertisers. Digital Accessibility with the UserWay Widget 🎓 Webcasts Free, 30-minute streaming videos Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.