Drive revenue and future-proof your marketing; Align first-party data, privacy, and consent
Vor 17 Stunden
Dear Friend, Many of the forces impacting how your organization use data are beyond your control. The regulatory environment is evolving constantly. The adtech landscape is caught in a struggle between companies that need to grow revenue and consumers concerned with how their data is used. All while meeting the customer need for an exceptional experience. "Operationalizing First-Party Data in Advertising" from OneTrust, and produced by MarTech, explores: Why first-party data is more crucial than ever in digital advertising How to navigate the complex regulatory environment and adtech changes Strategies for aligning first-party data, privacy, and consent Ways to build trust while delivering personalized experiences Steps to operationalize your first-party data for maximum impact Collecting first-party data is just the beginning. Extracting value from it is often the tricky part. To do that requires operationalizing our first-party data and putting it to work. This white paper explores how your marketing organization can make that happen, even in the fast-paced world of digital marketing and advertising.
