Drive enterprise level innovation with RPA Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level.
ClickZ Daily: March 6, 2020 |
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| Happy Friday! Today we have Signity Solutions’ Founder, Amit Dua highlighting how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. He writes: RPA has the capability to provide an easier quick-fix to collect information from disparate systems like ERPs and CRMs and show what is necessary. All-in-all making mundane tasks can automate, faster, and flawless. Also we provide a guide to working with martech in a field which is inherently human: Influencer marketing. We spoke to Kristy Sammis of the Influencer Marketing Association and CLEVER, who recommends tools such as Mavrck, HYPR, Paladin and Socialix – but also stresses there is no catch-all platform on the market, yet. Also ICYMI: New three-stage research by Clear Channel, JCDecaux UK and Posterscope, reveals the use of contextually relevant messaging delivers an average +17% uplift in Digital Out of Home campaign effectiveness. Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer. Allbound, the leading Partner Relationship Management solution, today announced that it has launched a new integration for HubSpot. Google Cloud announced new strategy focused on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. Gamut, a Cox Media Group company, announced the launch of new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution. |
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AI Amit Dua Signity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. |
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Digital Marketing Luke Richards For this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read more |
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Analytics CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that can power highly-personalized marketing campaigns. Download now |
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| Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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