DAILY SCOOP

Apology over political donations, an interview with a Fortnite architect and the use of TikTok grows

Also: Mercedes' F1 team finds the winning formula to a viral TikTok: a cute dog.

RAGAN AWARDS

How a Dr. Fauci baseball card broke records hijacked the news

PR agency 5W pitched the limited-run card to a wide field of media outlets, selling more than 50,000 cards in 24 hours. It won the "Media Relations Strategy: Newsjacking" category of Ragan’s 2021 Media Relations Awards.

Personal branding with NBC reporter Steve Kornacki

His brand is expanding more each day.

PR DAILY AWARDS

Announcing Ragan’s Communicators of the Year & Rising Star honorees

Congratulations to our talented honorees.

DAILY SCOOP

Americans want companies to support abortion rights, Grubhub and Amazon join forces, and Subway’s new sandwiches

Also: Aldi USA joins TikTok.

CORPORATE SOCIAL RESPONSIBILITY

Business for good is good for business: the evolution of CSR to ESG

Now, more than ever, your social impact strategy plays a critical role in driving employee engagement and protecting brand reputation.

A DAY IN THE LIFE

‘Be your best self,’ says PRSA Chair Felicia Blow

We caught up with Blow to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.

STORYTELLING

Plan your next video with this story grid

Don't know where to start? Try this.

DAILY SCOOP

RadioShack’s vulgar Twitter strategy, Elmo gets vaccinated and declining trust in institutions

Also: New “Despicable Me” movie draws social media engagement.

WRITER’S PASSPORT

Tips on technical writing for PR pros from Stanford Engineering

Simplify, simplify, simplify.

PR

The power of introverts in public relations

It's a common misconception that you must be extroverted to succeed in PR.

Checklist for launching your brand journalism newsroom

From audits to launch plan, here’s what you need to think about.

MEASUREMENT

Why you must develop your measurement skills to succeed in PR

PR is no longer a purely creative field.

EXTERNAL COMMUNICATIONS

Why it's time for a content audit -- and how to do it

The strategies you developed a few years ago may not still be relevant. Here's how to know.