Audio advertising, influencers, supply chain, and more -
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Hi John,
Purpose: the reason for which something is done or created or for which something exists.
For marketers, the definition remains the same, but the meaning behind this word—as well as its outcome—has changed dramatically in recent history. Take purchasing behavior: For many consumers, shopping habits have shifted from convenience and need to social values and consciousness. This has forced brands and marketers to redefine their strategies as consumers increasingly scrutinize company practices and vote with their wallets.
Download a complimentary copy of our analyst report, “What Values-Driven Consumers Really Want: Brands Should Skip the Gimmicks and Focus on Authenticity,” to learn how to strike a balance and to attract and retain consumers who are attentive and have high expectations for the companies they patronize.
Receive your copy. This eMarketer analyst report is presented by impact․com.
Sincerely,
eMarketer Editors | | | | P.S. Please forward this email to colleagues and peers who are interested in consumer behavior trends. Thank you! |
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