Download: Path-to-Purchase Roundup

Articles, interviews and trends to help you understand how consumers are shopping across a variety of devices.

There’s no doubt that digital retailing—and digital media generally—have dramatically changed the path to purchase. Not only is that path no longer as linear as it once was, but it may not even have a beginning or end anymore. We’ve curated this Roundup of articles, trends and interviews to help you understand how consumers are shopping across a variety of devices, and how they feel about the experience.

We invite you to download a complimentary copy of eMarketer's Path-to-Purchase Roundup to learn:

How many digital shoppers and buyers there are, and what devices they use If companies understand the omnichannel journey their customers are taking How mobile is changing the traditional path to purchase How Ulta Beauty and Casper went about reaching and converting their customers across channels
Receive your complimentary copy here.

The Roundup is presented by IBM

Sincerely,
eMarketer Editors

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