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Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior.
Are you using location intelligence to your advantage?
We invite you to download a copy of eMarketer's "Location Intelligence Roundup 2019." In this Roundup, we explore:
Why marketers are looking to location data to plan their effortsReceive my complimentary copy. This Roundup is sponsored by Verve.
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